Digital First Strategy
Client
Industry
Year
Duration
Service Category
(01)
Project overview.
Delivered a comprehensive strategic review for a declining genre imprint — market analysis, five-year sales deep-dive, and a full operational turnaround plan. The clarity provided enabled leadership to make a confident strategic decision about the imprint's future.
(02)
Challenge.
A genre imprint facing sustained decline in print and eBook sales needed a clear-eyed assessment of its options. The market had shifted, new competitors had emerged, and the question of how the business could be turned around.
(03)
Result.
Armed with a clear view of both the opportunity and the investment required, leadership made the strategic decision to sell the imprint to a fast-growing competitor better positioned to scale it. Our analysis provided clarity and data informed insight in support of this decision.
(04 Projects)
