Digital First Strategy
Client
Industry
Year
Duration
Service Category
(01)
Project overview.
We conducted a comprehensive analysis: mapping changes in the market and competitive landscape, and deep-diving into five years of sales data and licensing income. The analysis revealed significant opportunities through changes to pricing structure and marketing approach. We developed a full operational plan, including capability requirements, pricing strategy, and launch plans. Alongside the turnaround option, we provided an honest assessment of the costs and risks involved and strategic alternatives.
(02)
Challenge.
A genre imprint facing sustained decline in print and eBook sales needed a clear-eyed assessment of its options. The market had shifted, new competitors had emerged, and the question of how the business could be turned around.
(03)
Result.
Armed with a clear view of both the opportunity and the investment required, leadership made the strategic decision to sell the imprint to a fast-growing competitor better positioned to scale it. Our analysis provided clarity and data informed insight in support of this decision.
(04 Projects)
