Resilience &
growth for publishers.
Resilience &
growth for publishers.
Resilience &
growth for publishers.
We connect publishing expertise and human-centred data science to accelerate commercial performance.
We connect publishing expertise and human-centred data science to accelerate commercial performance.
We connect publishing expertise and human-centred data science to accelerate commercial performance.
Why.
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How we help.
How we help.
Insight-led Commercial Strategy
Clear strategic direction rarely emerges fully formed.
We help you develop it — bringing data-informed analysis of market position, portfolio health, competitive landscape and market changes to the process of formulating where to invest, what to build, and how to compete.
Scenario modelling
Growth opportunity mapping
Market analysis
Amazon
Amazon's COSMOS framework fundamentally shifts how products are discovered. Its advanced capabilities now determine visibility and create new competitive advantages for those who optimise for its logic.
Competing here demands mastery of category dynamics, pricing, positioning, and merchandising—backed by analytics that reveal what's working.
IDQ & Metadata
Competition analysis
Advertising
Brand Analytics
Performance Optimisations
Publishers make decisions that shape performance every day. The opportunity is to make them with stronger data, clearer signals, and models that reflect real market dynamics.
We help embed that capability into everyday practice, so decisions consistently land better—reducing risk and improving results.
Pricing
Acquisition
Marketing effectiveness
Project Intelligence
Thinking of launching a new imprint, entering a new market, or making complex rights and commissioning decisions?
We help teams move fast while reducing risk with rapid, focused analytical and strategic support for specific publishing projects and ventures.
Research
Data Wrangling
Modelling
Workflow Design
Training & Change
We provide training, change management, documentation that endures, and champions who carry it forward—tapering support as confidence grows.
Our goal is always to move the business forward through knowledge exchange, not dependency.
AI literacy & practical skills
Data skills for commercial teams
Amazon optimisation
Data Foundations
Getting your data in order isn't glamorous, but it’s essential.
We can help you build the foundations for accessing and understanding the data you already have — clean pipelines, unified systems, accurate results — so teams can see what matters, trust the numbers, and act with confidence.
Scalable architectures
Pipeline design
Governance
Reporting & Dashboards
Meeting and governance reset
Workflows, systemsa and practices can calcify: information gets trapped in silos, decision-making slows, bottlenecks multiply.
Using light-touch analysis, operational data, and cross-functional alignment, we help you redesign what's holding teams back.
Meeting and governance reset
Fix workflow bottlenecks
Operational visibility
Artificial Intelligence
AI encompasses governance, strategy, implementation, adoption and daily tool use.
We work across these dimensions, helping organisations understand what matters to them and build practical capability at scale.
Amazon
Amazon's AI-driven algorithms shape discoverability and buying behaviour—rewarding those who know how to work with them.
Success demands a clear read on category dynamics, pricing, positioning and merchandising — plus the analytical capability to see what's working, and why.
Commercial Strategy
Clear strategic direction rarely emerges fully formed.
We help you develop it—bringing data‑informed insight on market position, portfolio health, competition, and change into decisions about where to invest, what to build, and how to compete.
Intelligent Tools
AI adds genuine value in publishing — but only when it's well-designed and properly embedded.
We help you cut through the AI noise, identify the right opportunities, build practical, safe and explainable tools, and develop them from proof of concept to production.
Project Intelligence
Thinking of launching a new imprint, entering a new market, or making complex rights and commissioning decisions?
We help teams move fast while reducing risk with rapid, focused analytical and strategic support for specific publishing projects and ventures.
Data Foundations
Getting data in order isn't glamorous, but strong commercial decisions need reliable, accessible insight.
We help you unlock the data you already have — clean pipelines, unified systems, reliable reporting — so your teams can see what matters, trust the numbers, and act with confidence.
Training & Change
We provide practical, targeted training and the change management support that helps new skills and ways of working actually stick — documentation that endures, champions who carry it forward, and support that tapers as confidence grows.
Operational Development
Using light-touch business analysis, operational data, training and alignment across functions, we can help you identify where work gets stuck and redesign what's holding teams back.
Fractional Support
Senior-level support without the overhead.
From a few hours of advisory service to providing a fractional team of experts to suit your needs for a specific project or goal, we provide a flexible approach with no compromise on quality.
Artificial Intelligence
AI encompasses governance, strategy, implementation, adoption and daily tool use.
We work across these dimensions, helping organisations understand what matters to them and build practical capability at scale.
Performance Optimisations
Publishers make decisions that shape performance every day. The opportunity is to make them with stronger data, clearer signals, and models that reflect real market dynamics.
We help embed that capability into everyday practice, so decisions consistently land better—reducing risk and improving results.
Pricing
Acquisition
Terms
Amazon
Amazon's COSMOS framework fundamentally shifts how products are discovered. Its advanced capabilities now determine visibility and create new competitive advantages for those who optimise for its logic.
Competing here demands mastery of category dynamics, pricing, positioning, and merchandising—backed by analytics.
IDQ & Metadata
Competition analysis
Account management
Analytics
Intelligent Tools
AI adds genuine value in publishing — but only when it's well-designed and properly embedded.
We help you cut through the AI noise, identify the right opportunities, build safe and explainable tools, and move them from proof of concept to production.
Tool evaluation
Automations
Agentic systems
Cost benefit analysis
Project Insight
Launching a new imprint, entering a new market, or making complex rights and commissioning decisions?
We help teams move fast while reducing risk with rapid, focused analytical and strategic support for specific publishing projects and ventures.
Business Intelligence
Simulations
Capabiity mapping
Workflow Design
Commercial strategy
Clear strategic direction rarely emerges fully formed.
We help you develop it — bringing data-informed analysis of market position, portfolio health, competitive landscape and markets changes to the process of formulating where to invest, what to build, and how to compete.
Growth opportunity mapping
Scenario planning
Strategic narrative
Data Foundations
Getting your data in order isn't glamorous, but it’s essential.
We can help you build the foundations for accessing and understanding the data you already have — clean pipelines, unified systems, accurate results — so teams can see what matters, trust the numbers, and act with confidence.
Scalable architectures
Pipeline design
Normalisation
Reporting
Training & Change
We provide training, change management, documentation that endures, and champions who carry it forward—tapering support as confidence grows.
Our goal is always to move the business forward through knowledge exchange, not dependency.
AI and Data
Amazon
Commercial Skills
Continuous improvement
Operational Development
Bring flow to your organisation.
Workflows calcify: information gets trapped in silos, decision-making slows, bottlenecks multiply.
Using light-touch analysis, operational data, and cross-functional alignment, we help you redesign what's holding teams back.
Productivity analysis
Process mining
Skill gap analysis
Monitoring
How we work.
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Process.
Process.
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No two engagements are the same. The process below is typical. The work rarely is.
No two engagements are the same. The process below is typical. The work rarely is.
No two engagements are the same. The process below is typical. The work rarely is.
1. Set-up
A quick, but deep, dive into context to frame requirements and fully understand priorities, tensions and opportunities.
1. Set-up
A quick, but deep, dive into context to frame requirements and fully understand priorities, tensions and opportunities.
1. Set-up
A quick, but deep, dive into context to frame requirements and fully understand priorities, tensions and opportunities.
2. Sense Making
We clearly frame the problem and develop an opportunity map — quickly cutting through complexity without filling your team's diary with meetings.
2. Sense Making
We clearly frame the problem and develop an opportunity map — quickly cutting through complexity without filling your team's diary with meetings.
2. Sense Making
We clearly frame the problem and develop an opportunity map — quickly cutting through complexity without filling your team's diary with meetings.
3. Exploring
We channel our expertise surface key assumptions and questions, then craft the right approach to address them.
3. Exploring
We channel our expertise surface key assumptions and questions, then craft the right approach to address them.
3. Exploring
We channel our expertise surface key assumptions and questions, then craft the right approach to address them.
4. Analysis & Insight
We deliver the evidence and shape the story — clear narrative, strategic implications, ready for decisions.
4. Analysis & Insight
We deliver the evidence and shape the story — clear narrative, strategic implications, ready for decisions.
4. Analysis & Insight
We deliver the evidence and shape the story — clear narrative, strategic implications, ready for decisions.
5. Actions
Delivery of clear actions, practical tools, and the clarity teams can use right away.
5. Actions
Delivery of clear actions, practical tools, and the clarity teams can use right away.
5. Actions
Delivery of clear actions, practical tools, and the clarity teams can use right away.
6. Iteration
Optional but powerful. We help implement recommendations, design feedback loops to help land projects, and further refine direction.
6. Iteration
Optional but powerful. We help implement recommendations, design feedback loops to help land projects, and further refine direction.
6. Iteration
Optional but powerful. We help implement recommendations, design feedback loops to help land projects, and further refine direction.
Who we are.
Who we are.
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Jason Cooper
Partner
Jason is a consultant with deep roots in publishing. He has built new ventures from scratch, led digital transformation and AI programmes, and worked across every major function in the sector.
He brings a practical and hands-on approach supported by MBA training and deep expertise in data, AI, and publishing operations. A former board director at Faber & Faber and once literary editor at Picador, he's especially interested in where creative endeavour meets commercial and operational reality.
Jason Cooper
Partner
Jason is a consultant with deep roots in publishing. He has built new ventures from scratch, led digital transformation and AI programmes, and worked across every major function in the sector.
He brings a practical and hands-on approach supported by MBA training and deep expertise in data, AI, and publishing operations. A former board director at Faber & Faber and once literary editor at Picador, he's especially interested in where creative endeavour meets commercial and operational reality.
Tom Wraith
Partner
Tom is a senior data and AI specialist with extensive experience working across publishing, consultancy and the public sector. His work focuses on using data and AI to support better judgement, sharper prioritisation and more confident decision-making.
Previously a Senior Analytics Consultant at Capgemini and latterly Director of Data & Analytics at DK, Tom led data-driven sales optimisation and AI strategy, including a programme that built AI capability across the whole organisation. He has also advised senior government ministers and officials on performance and data strategy.
Tom Wraith
Partner
Tom is a data and AI specialist with extensive experience helping organisations across publishing, consultancy and the public sector use data and AI to make sharper, more confident decisions.
Previously a Senior Analytics Consultant at Capgemini and latterly Director of Data & Analytics at DK, Tom led data-driven sales optimisation and AI strategy, including a programme that built AI capability across the whole organisation. He has also advised senior government ministers and officials on performance and data strategy.
Jason Cooper
Partner
Jason is a consultant with deep roots in publishing. He has built new ventures from scratch, led digital transformation and AI programmes, and worked across every major function in the sector.
He brings a practical and hands-on approach supported by MBA training and deep expertise in data, AI, and publishing operations. A former board director at Faber & Faber and once literary editor at Picador, he's especially interested in where creative endeavour meets commercial and operational reality.
Jason Cooper
Partner
Jason is a consultant with deep roots in publishing. He has built new ventures from scratch, led digital transformation and AI programmes, and worked across every major function in the sector.
He brings a practical and hands-on approach supported by MBA training and deep expertise in data, AI, and publishing operations. A former board director at Faber & Faber and once literary editor at Picador, he's especially interested in where creative endeavour meets commercial and operational reality.
Tom Wraith
Partner
Tom is a senior data and AI specialist with extensive experience working across publishing, consultancy and the public sector. His work focuses on using data and AI to support better judgement, sharper prioritisation and more confident decision-making, rather than building heavyweight technical solutions.
Previously a Senior Analytics Consultant at Capgemini and latterly Director of Data & Analytics at DK, Tom led data-driven sales optimisation and AI strategy, including a programme that built AI capability across the whole organisation. He has also advised senior government ministers and officials on performance and data strategy.
Testimonials.
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Testimonials.
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“Tom’s overall approach, knowledge and team ethic are second to none. He worked on one of my projects for over 18 months. Great communicator, with excellent analytical skills and tooling knowledge. I can’t speak highly enough of Tom.”
Danny McLaughlin, Product Lead, Department of Work and Pensions
"An invaluable advisor on our digital strategy — delivering meticulous research and clear, brilliant reporting that's become essential as we plan our next growth phase."
Perminder Mann, CEO of Simon & Schuster International, formerly CEO of Bonnier
"Jason surfaced trends and insights we were too close to see ourselves. Solid analysis, practical suggestions, and a genuinely strategic perspective on our publishing decisions. On time, on budget. Highly recommended."
Charlotte Duoyi Zhao, x3 Founder, Computer Weekly 'Women in Software Power List'
"Jason brings clear strategic thinking and innovative vision. Under his leadership, the company developed a strong reputation for digital innovation and breaking new ground with care and flair.”
Stephen Page, Faber & Faber
“Jason worked with us as a consultant on our digital business strategy. He was an invaluable advisor and trusted member of our team. During each stage of the project, Jason collaborated in unison with our team, demonstrated his meticulous approach to research and data-gathering. The reporting he delivered was brilliant – clear and articulate – and an invaluable resource for us as a business as we look forwards to our next stage of growth.”
Perminder Mann
CEO Bonnier UK, now CEO Simon & Schuster
“Jason is a natural strategic thinker and a naturally warm leader. Whilst consulting for us, he became an integral part of our team delivering quality insight and hands-on implementation. If you get a chance to work with Jason, go for it!”
Charlotte Duoyi Zhao
x3 Founder, Product and Sales Leader, Computer Weekly 'Women In Software Power List'.
“Jason demonstrated very clear thinking and strategic insight in developing our digital and general business development. The company gained a strong reputation for digital innovation and breaking new ground with care and flair under his leadership.”
Stephen Page
CEO Faber & Faber now Chair
“I can’t speak highly enough of Tom; his overall approach, knowledge and team ethic are second to none. A true credit to his profession, Tom worked on one of my projects for over 18 months. Great communicator, with excellent analytical skills and tooling knowledge. Great guy.”
Danny McLaughlin
Product Lead, Department of Work and Pensions
“Jason worked with us as a consultant on our digital business strategy. He was an invaluable advisor and trusted member of our team. During each stage of the project, Jason collaborated in unison with our team, demonstrated his meticulous approach to research and data-gathering. The reporting he delivered was brilliant – clear and articulate – and an invaluable resource for us as a business as we look forwards to our next stage of growth.”
Perminder Mann
CEO Bonnier UK, now CEO Simon & Schuster
“Jason is a natural strategic thinker and a naturally warm leader. Whilst consulting for us, he became an integral part of our team delivering quality insight and hands-on implementation. If you get a chance to work with Jason, go for it!”
Charlotte Duoyi Zhao
x3 Founder, Product and Sales Leader, Computer Weekly 'Women In Software Power List'.
“Jason demonstrated very clear thinking and strategic insight in developing our digital and general business development. The company gained a strong reputation for digital innovation and breaking new ground with care and flair under his leadership.”
Stephen Page
CEO Faber & Faber now Chair
“I can’t speak highly enough of Tom; his overall approach, knowledge and team ethic are second to none. A true credit to his profession, Tom worked on one of my projects for over 18 months. Great communicator, with excellent analytical skills and tooling knowledge. Great guy.”
Danny McLaughlin
Product Lead, Department of Work and Pensions
“Jason worked with us as a consultant on our digital business strategy. He was an invaluable advisor and trusted member of our team. During each stage of the project, Jason collaborated in unison with our team, demonstrated his meticulous approach to research and data-gathering. The reporting he delivered was brilliant – clear and articulate – and an invaluable resource for us as a business as we look forwards to our next stage of growth.”
Perminder Mann
CEO Bonnier UK, now CEO Simon & Schuster
“Jason is a natural strategic thinker and a naturally warm leader. Whilst consulting for us, he became an integral part of our team delivering quality insight and hands-on implementation. If you get a chance to work with Jason, go for it!”
Charlotte Duoyi Zhao
x3 Founder, Product and Sales Leader, Computer Weekly 'Women In Software Power List'.
“Jason demonstrated very clear thinking and strategic insight in developing our digital and general business development. The company gained a strong reputation for digital innovation and breaking new ground with care and flair under his leadership.”
Stephen Page
CEO Faber & Faber now Chair
“I can’t speak highly enough of Tom; his overall approach, knowledge and team ethic are second to none. A true credit to his profession, Tom worked on one of my projects for over 18 months. Great communicator, with excellent analytical skills and tooling knowledge. Great guy.”
Danny McLaughlin
Product Lead, Department of Work and Pensions
“Jason worked with us as a consultant on our digital business strategy. He was an invaluable advisor and trusted member of our team. During each stage of the project, Jason collaborated in unison with our team, demonstrated his meticulous approach to research and data-gathering. The reporting he delivered was brilliant – clear and articulate – and an invaluable resource for us as a business as we look forwards to our next stage of growth.”
Perminder Mann
CEO Bonnier UK, now CEO Simon & Schuster
“Jason is a natural strategic thinker and a naturally warm leader. Whilst consulting for us, he became an integral part of our team delivering quality insight and hands-on implementation. If you get a chance to work with Jason, go for it!”
Charlotte Duoyi Zhao
x3 Founder, Product and Sales Leader, Computer Weekly 'Women In Software Power List'.
“Jason demonstrated very clear thinking and strategic insight in developing our digital and general business development. The company gained a strong reputation for digital innovation and breaking new ground with care and flair under his leadership.”
Stephen Page
CEO Faber & Faber now Chair
“I can’t speak highly enough of Tom; his overall approach, knowledge and team ethic are second to none. A true credit to his profession, Tom worked on one of my projects for over 18 months. Great communicator, with excellent analytical skills and tooling knowledge. Great guy.”
Danny McLaughlin
Product Lead, Department of Work and Pensions
“Jason worked with us as a consultant on our digital business strategy. He was an invaluable advisor and trusted member of our team. During each stage of the project, Jason collaborated in unison with our team, demonstrated his meticulous approach to research and data-gathering. The reporting he delivered was brilliant – clear and articulate – and an invaluable resource for us as a business as we look forwards to our next stage of growth.”
Perminder Mann
CEO Bonnier UK, now CEO Simon & Schuster
“Jason is a natural strategic thinker and a naturally warm leader. Whilst consulting for us, he became an integral part of our team delivering quality insight and hands-on implementation. If you get a chance to work with Jason, go for it!”
Charlotte Duoyi Zhao
x3 Founder, Product and Sales Leader, Computer Weekly 'Women In Software Power List'.
“Jason demonstrated very clear thinking and strategic insight in developing our digital and general business development. The company gained a strong reputation for digital innovation and breaking new ground with care and flair under his leadership.”
Stephen Page
CEO Faber & Faber now Chair
“I can’t speak highly enough of Tom; his overall approach, knowledge and team ethic are second to none. A true credit to his profession, Tom worked on one of my projects for over 18 months. Great communicator, with excellent analytical skills and tooling knowledge. Great guy.”
Danny McLaughlin
Product Lead, Department of Work and Pensions
“Jason worked with us as a consultant on our digital business strategy. He was an invaluable advisor and trusted member of our team. During each stage of the project, Jason collaborated in unison with our team, demonstrated his meticulous approach to research and data-gathering. The reporting he delivered was brilliant – clear and articulate – and an invaluable resource for us as a business as we look forwards to our next stage of growth.”
Perminder Mann
CEO Bonnier UK, now CEO Simon & Schuster
“Jason is a natural strategic thinker and a naturally warm leader. Whilst consulting for us, he became an integral part of our team delivering quality insight and hands-on implementation. If you get a chance to work with Jason, go for it!”
Charlotte Duoyi Zhao
x3 Founder, Product and Sales Leader, Computer Weekly 'Women In Software Power List'.
“Jason demonstrated very clear thinking and strategic insight in developing our digital and general business development. The company gained a strong reputation for digital innovation and breaking new ground with care and flair under his leadership.”
Stephen Page
CEO Faber & Faber now Chair
“I can’t speak highly enough of Tom; his overall approach, knowledge and team ethic are second to none. A true credit to his profession, Tom worked on one of my projects for over 18 months. Great communicator, with excellent analytical skills and tooling knowledge. Great guy.”
Danny McLaughlin
Product Lead, Department of Work and Pensions
“Jason worked with us as a consultant on our digital business strategy. He was an invaluable advisor and trusted member of our team. During each stage of the project, Jason collaborated in unison with our team, demonstrated his meticulous approach to research and data-gathering. The reporting he delivered was brilliant – clear and articulate – and an invaluable resource for us as a business as we look forwards to our next stage of growth.”
Perminder Mann
CEO Bonnier UK, now CEO Simon & Schuster
“Jason is a natural strategic thinker and a naturally warm leader. Whilst consulting for us, he became an integral part of our team delivering quality insight and hands-on implementation. If you get a chance to work with Jason, go for it!”
Charlotte Duoyi Zhao
x3 Founder, Product and Sales Leader, Computer Weekly 'Women In Software Power List'.
“Jason demonstrated very clear thinking and strategic insight in developing our digital and general business development. The company gained a strong reputation for digital innovation and breaking new ground with care and flair under his leadership.”
Stephen Page
CEO Faber & Faber now Chair
“I can’t speak highly enough of Tom; his overall approach, knowledge and team ethic are second to none. A true credit to his profession, Tom worked on one of my projects for over 18 months. Great communicator, with excellent analytical skills and tooling knowledge. Great guy.”
Danny McLaughlin
Product Lead, Department of Work and Pensions
“Jason worked with us as a consultant on our digital business strategy. He was an invaluable advisor and trusted member of our team. During each stage of the project, Jason collaborated in unison with our team, demonstrated his meticulous approach to research and data-gathering. The reporting he delivered was brilliant – clear and articulate – and an invaluable resource for us as a business as we look forwards to our next stage of growth.”
Perminder Mann
CEO Bonnier UK, now CEO Simon & Schuster
“Jason is a natural strategic thinker and a naturally warm leader. Whilst consulting for us, he became an integral part of our team delivering quality insight and hands-on implementation. If you get a chance to work with Jason, go for it!”
Charlotte Duoyi Zhao
x3 Founder, Product and Sales Leader, Computer Weekly 'Women In Software Power List'.
“Jason demonstrated very clear thinking and strategic insight in developing our digital and general business development. The company gained a strong reputation for digital innovation and breaking new ground with care and flair under his leadership.”
Stephen Page
CEO Faber & Faber now Chair
“I can’t speak highly enough of Tom; his overall approach, knowledge and team ethic are second to none. A true credit to his profession, Tom worked on one of my projects for over 18 months. Great communicator, with excellent analytical skills and tooling knowledge. Great guy.”
Danny McLaughlin
Product Lead, Department of Work and Pensions
Projects.
Projects.
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(06)
AI Enablement at scale
AI
AI Enablement at scale
AI
AI Catalogue Enhancement
AI
AI Catalogue Enhancement
AI
Amazon Sales Optimisation
Amazon
Amazon Sales Optimisation
Amazon
Digital First Strategy
Commercial Strategy
Digital First Strategy
Commercial Strategy
AI Strategy
AI
AI Strategy
AI
Smarter Print Decisions
Tools & Optimisation
Smarter Print Decisions
Tools & Optimisation
Publishing Strategy AI Assistant
AI
Publishing Strategy AI Assistant
AI
Marketing Ops
Marketing Operations - D2C
Marketing Ops
Marketing Operations - D2C
A Framework for Smarter Meta-Data Decisions
For many publishers, time is the scarcest resource. Every hour spent optimising one title is an hour not spent on another. The question isn't whether to improve your metadata — it's where to focus first.
Optimisations
Why AI Projects Often Fail Before They Start
AI
Publishing, chance and Poker
Ideas
Searching for Clues
Amazon
A Framework for Smarter Meta-Data Decisions
For many publishers, time is the scarcest resource. Every hour spent optimising one title is an hour not spent on another. The question isn't whether to improve your metadata — it's where to focus first.
Optimisations
Why AI Projects Often Fail Before They Start
AI
Publishing, chance and Poker
Ideas
Searching for Clues
Amazon
Is intuition enough?
Ideas