Marketing Ops
Client
Industry
Year
Duration
Service Category
(01)
Project overview.
Delivered end-to-end CRM selection and implementation for an online creative writing business — from requirements analysis through to training, automation, and reporting. The result: a unified system, streamlined workflows, and clear performance visibility.
(02)
Challenge.
An online creative writing business had outgrown its patchwork of spreadsheets and manual processes. Customer leads, student management, and marketing activity were fragmented across systems, making it difficult to track performance, manage relationships effectively, or scale without adding headcount.
(03)
Result.
The business now has a unified system for managing customer leads and students, with clear visibility across the customer journey. Automated workflows have eliminated significant spreadsheet and email work, freeing the team to focus on higher-value activity. Insightful reporting provides real-time performance tracking against targets — giving leadership the clarity to make confident decisions.
(04 Projects)
