Smarter Print Decisions

Client

Anonymity Requested

Anonymity Requested

Anonymity Requested

Industry

Consumer Trade Publishing

Consumer Trade Publishing

Consumer Trade Publishing

Year

Duration

6 months

6 months

Service Category

AI Tools

AI Tools

(01)

Project overview.

We designed and built a decision-support tool that works like a comparison site for print procurement. Publishers input book specifications — format, extent, print run, paper stock — and the tool returns optimal printer recommendations based on cost, capability, and lead time. The solution was designed to be accessible to non-technical users, removing reliance on specialist knowledge and making better decisions faster.

(02)

Challenge.

Print costs have risen significantly, with paper, printing and distribution all under sustained pressure. In this environment, procurement decisions matter more than ever — but the process remained complex, time-consuming, and heavily dependent on individual expertise. Inconsistent decisions meant cost savings were regularly left on the table.

(03)

Result.

The tool brought consistency, transparency and speed to print decisions. By putting reliable data at the heart of the process, it reduced the expertise required to reach a well-reasoned recommendation and created a repeatable approach to cost optimisation across the list.